New
Delhi, Mar 7 - UK-based brand
consultancy firm 'i-am' associates today said it has joined hands with media
and communication firm Percept Ltd for its entry into India.
The two
partners have set set up a studio in Mumbai with a team comprising local talent
in combination with experienced personnel from the UK
and Turkey.
ÒInitial strategic and creative support will
come from the UK and Istanbul offices with a local team being built
simultaneously with hopes to break even within year one of operations in India,Ó i-am
associates said in a joint statement with Percept.
After Mumbai, 'i-am' associates will consider
expansion into other cities later, it added.
Commenting on the development, 'i-am'
associates Managing Director Jon Blakeney said: ÒIndia holds great potential
and we would like to be part of it's growth success story, we could not think
of a better alliance than Percept.Ó Percept Ltd Vice-Chairman and MD Harindra
Singh said: ÒI am confident that our decades of in-depth knowledge and skills
of marketing and promoting numerous Indian and international brands combined
with 'i-am' associates immense global experience and learning will translate
into applying fresh analytical thinking.Ó
Internationally
'i-am' associates has worked in the areas of finance, real estate, hospitality
and in retail sector for brands like Diesel, Armani, Coca Cola, Adidas, FCUK,
Hustler and Costa Coffee.
As a pilot project in
India, 'i-am' associates has signed up New India Bank as its first client and
is working on an overhaul of the business encompassing every aspect of the
bank's operations from brand communications to interiors.
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