Game On! Northwestern Mutual Teams with Sports Illustrated to Launch a NCAA® March Madness® Bracket Challenge

Winner to receive trips to the 2013 Men's Final Four in Atlanta

MILWAUKEE, March 12, 2012 - Northwestern Mutual is joining with Sports Illustrated to give college basketball fans a chance to win a trip to the 2013 NCAA Men's Final Four® in Atlanta, Ga. The NCAA March Madness Bracket Challenge awards one winner a trip for two to next year's big event in college basketball. The bracket challenge kicks off Northwestern Mutual's recently formed corporate partnership with the NCAA.

Consumers can register on the challenge website to play the game. Participants must obtain an entry code through a Northwestern Mutual financial representative to receive access to the game. Consumers can fill out a March Madness Division I men's basketball bracket following the announcement of the 2012 brackets on March 11 through March 15, 2012.[1]  The Bracket Challenge provides consumers with a way to enjoy the NCAA tournament based on competition, not based on sports wagering.   

The bracket challenge winner with the most points based on their team selections will receive two game tickets, plus four nights at a hotel and domestic airfare to the 2013 Men's Final Four in Atlanta.
"The March Madness tournament is one of the most exciting sports events in the country, and we are thrilled to partner with the Sports Illustrated to offer our financial representatives and sports fans the opportunity to get in on the action," said Conrad York, vice president of marketing. "As our newly formed partnership with the NCAA continues, we look forward to unveiling additional activities beyond March Madness that will engage new and future clients."

The winner will be notified of their prize package on or about April 16, 2012.

For more information about the Northwestern Mutual NCAA March Madness Bracket Challenge, including the game rules, visit http://northwesternmutualbracket.si.com/pages/rules.