Organised kids wear market to touch Rs 3,800cr soon: Report

Mumbai, Sep 11 - The organised kids wear market is expected to touch Rs 3,800 crore this fiscal from the current Rs 3,000 crore, says a report prepared by Images Retail Intelligence Services (Iris Retail).

 ÒGiven the demand and improved supplies, by 2011-12, the organised children's wear segment is expected to reach Rs 3,700-3800 crore, due to rapid expansion of domestic players and influx of new domestic and international players,Ó it said.

 At present, organised kids wear market is worth Rs 3,000 crore and is growing at nearly 30 percent, the report noted.
 The report also said that the overall kids wear market is likely to touch Rs 30,800 crore this fiscal, buoyed by the robust growth in organised retail. This market was estimated at Rs 26,300 crore last year and is growing at 17 percent.

 The kids apparel segment constitutes over 15 percent of the overall apparel market in the country.
 While domestic players like Lilliput, Gini & Jony, and Catmoss dominate the organised kids apparel market, Benetton Kids, Tommy Hilfiger, Reebok, Zara Kids, Disney and Barbie are the leading international brands present in the country.

 Lilliput is the largest player with an estimated market share of 14.3 percent followed by Gini & Jony with 11 percent and Catmoss with 7 percent, the report found.

 ÒKidswear is an emerging market segment that has shown exciting growth with the demand for branded kids wear rising exponentially. Over the past few years there has been renewed interest in this segment from international kidswear and adult fashion apparel brands,Ó Images Group Marketing Director Gurpreet Wasi said.

 The report said currently the boy's segment dominates the organised kids apparel market, but it expects the girls' segment to grow faster and match the boys' market in the next five to seven years.
 ÒChildren's apparel market has plenty of headroom for expansion and thus presents a massive opportunity for retailers,Ó Iris Retail Director Vivek Kumar said.