New Delhi, Aug 20 - A majority of women running their own business ventures feel they are not taken seriously as entrepreneurs in the society, says a study.
According to the study of over 1,000 women entrepreneurs by consumer research firm Greyhound Sculpt, 50 per cent of the women stated they are happy being an entrepreneur Òas it gives them a sense of freedomÓ.
However, 68 per cent said they faced the challenge of not been taken seriously as entrepreneurs in the country, while 40 per cent claimed lack of family support.
ÒThis re-enforces that family approval (especially elders and husbands) play a decisive role for women in business matters,Ó Greyhound Sculpt said.
Among the major industries, the respondents felt that the real estate and automobile sector as ones with strong entry barriers for women entrepreneurs.
Meanwhile, only 20 per cent of the respondents said they started their own business to follow their passion and satiate their need for creativity, while another 20 per cent did so for better standard of living.
Beauty salon owners and housewives who deliver home cooked food to the office goers, are among those who started a business for creative satisfaction and passion for the job.
As per the study, 40 per cent of the women surveyed said they either worked from home or places nearby so as to cater to their family needs and perform household chores.
Another 45 per cent of women noted that being an entrepreneur gave them the flexibility of time.
ÒWomen entrepreneurs are a brave new breed and soon, with technology, finances and other business support on their side, may be a significant sector of enterprise,Ó Greyhound Knowledge Group Founder and Group CEO Sanchit Vir Gogia said.
ÒDespite business styles that may be different from their male counterparts, their business skills are just as sharp,Ó he added.
The study interviewed over 1,000 women running their own ventures spread across NCR, Chennai, Kolkata, Mumbai, Bangalore, and Ahmedabad.
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